A good landing page does one thing exceptionally well. It explains a single offer clearly, earns trust quickly and makes the next step obvious. We design and hand-build landing pages that load fast on any device, work for every visitor and give your campaign the best possible chance of converting.
Who it is for#
This service is a good fit if you need a focused page for a specific purpose rather than a full website. Typical examples include:
- A product or service launch that needs its own page with a clear call to action.
- A paid advertising campaign where every visitor costs money and a slow or confusing page wastes budget.
- An event, webinar or waiting list that needs sign-ups.
- A new business or side project that needs a credible online presence quickly, ahead of a larger site later.
What is included#
- Discovery session to define the goal, audience, key message and the single action you want visitors to take.
- Page structure and wireframe covering the headline, value proposition, benefits, proof, objections and call to action.
- Custom visual design for mobile and desktop, applying your brand, with two rounds of revisions.
- Hand-coded development using semantic HTML, modern CSS and only as much JavaScript as the page needs.
- Accessibility working towards WCAG 2.2 AA: keyboard navigation, colour contrast, clear focus states and descriptive alternative text.
- Performance tuning against Google’s Core Web Vitals, with optimised images and fonts.
- Form or call-to-action integration with your email marketing tool, CRM or booking system.
- Analytics and conversion tracking so you can measure results.
- On-page SEO and social metadata, including title, description, structured data and Open Graph tags.
- Launch and handover, with a short guide and a post-launch support window for any defects.
Process and timeline#
Most landing pages take two to three weeks from kick-off to launch, assuming content and feedback arrive on time.
- Week 1: Discovery and structure. We agree on the goal and message, then share a wireframe showing the page’s structure and content order.
- Week 1–2: Design. We present the visual design for mobile and desktop and refine it with your feedback.
- Week 2–3: Build and test. We develop the page on a staging link, connect forms and tracking, and test across browsers, devices and assistive technology.
- Launch. We publish the page, verify tracking and hand over.
You can read more about each phase on our process page.
What we need from you#
- A clear description of the offer and the action you want visitors to take.
- Your brand assets: logo, colours, fonts and any existing guidelines.
- Draft copy, or the key points you want to communicate if you need help with writing.
- Images, product shots or video, if you have them.
- Access to the tools the page connects to, such as your email platform, CRM or analytics.
- Timely feedback at the wireframe and design stages.
Optional add-ons#
These can be added to the scope and are quoted individually:
- Copywriting from a brief, if you do not have draft text.
- A/B test variants of the headline or hero section.
- Additional sections or a thank-you page with follow-up content.
- Multilingual versions of the page.
- Ongoing care through our Website Care & Maintenance Plan.
If your project grows beyond a single page, our WordPress Website Development service may be a better fit. You can compare options on our pricing page.
Further reading#
Want to understand what makes a page convert? Read our article on UI/UX principles that actually move conversion rates. When you are ready, contact us with a few details about your campaign and we will reply within one business day.
